Ever browse on someone’s feed and notice just how aligned, cohesive and beautifully placed everything is?
A big part of this presentation is the color story of the page. Here at Bench, we’re all about creative concepts, and we work with color stories to enhance our pieces and take you on a journey through creation to completion. At the end of the day, color stories are self explanatory—color tells a story, and the creator behind the camera is the author.
The first question you need to ask yourself as a savvy marketing guru is: What story do you want to tell?
This is a fundamental step in the process of color story creation. Is your page all about calm vibes, minimalism, and peaceful pics? If so, stick to earth tones of hunter green, or neutral colors like white, jet black and beige. Are you all about fun and exploration? Hot pinks, bright yellows, and lots of contrast might be the key for you. At the end of the day, the story you tell sets the tone for the color palette you choose—and that palette is your visual tool, creating visual connection and flow between all the images you post on your page.